The PGA Tour unveiled a new endorsement policy for members during a mandatory meeting on Tuesday at the Honda Classic that covers a dramatically changing sponsorship landscape.The new policy covers endorsements deals players are allowed to make with gambling companies as well as additional regulations for sponsorship with companies that offer marijuana products, which are not allowed.The primary adjustments, however, deal with gambling and casino endorsements. Under the old rules these sponsorships were not allowed. The exceptions to the old regulations included deals with casinos if the sponsorship focuses on non-gambling aspects of the resort and these deals could not include the word casino.The new policy allows players to have sponsorships by casinos and other legal gambling companies. A player cannot, however, have an endorsement deal within the United States with a company whose primary purpose is sports betting.The examples the Tour gave players involved daily fantasy companies like DraftKings and FanDuel. Although the circuit considers both gambling companies, neither companys primary purpose is sports betting so endorsement deals with these companies would be allowed.However, a sponsorship deal with the online gambling company Bet365 within the U.S. would not be allowed, although the new policy does allow players to sign endorsement deals outside the U.S. with a company like Bet365.
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The change to the policy dovetails with the Tours measured move into the gambling space following last years ruling by the U.S. Supreme Court to strike down a federal act prohibiting gambling in most states. Last fall the circuit entered into an agreement with IMG Arena to allow the company to sell the Tours live data feed to bookmakers outside the U.S., and introduced an integrity program in 2018 to prepare for legalized gambling.We have, for the last couple years, put all the systems in place for an integrity program, a monitoring program, get our ShotLink technology in a place where we can be in a position to participate. And the reason that we would do it is that we think that gaming leads to more [fan] engagement, Tour commissioner Jay Monahan said last month.All sponsorships with gambling companies are subject to approval by the Tour.The addition of a specific category prohibiting sponsorship with companies that create marijuana products, which were not covered under the old policy, was likely in response to a growing legalized market in the U.S. that now includes 33 states and the District of Columbia that have passed laws that broadly legalize marijuana in some form.
The PGA Tour made a big step toward embracing sports gambling this week when it decided to change its policy to allow players to sign endorsement deals and sponsorships with certain type of sports
PGA Tour Announces New Endorsement Policy, Allows Gambling
Gambling sponsorship now allowed in new PGA Tour endorsement policy Source: The Golf Channel The PGA Tour unveiled a new endorsement policy for members during a mandatory meeting on Tuesday at the Honda Classic that covers a dramatically changing sponsorship landscape.
PGA Tour to allow gambling sponsorships: Report - golf.com
In what is considered a major change as well as a huge win for the gaming industry, the Professional Golfer's Association (PGA) Tour has announced that its new endorsement policy for its members allows sponsorships from gambling companies.
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Within a few months, the PGA began rethinking their approach to gambling sponsorships. They recently introduced an integrity program to prepare for country-wide legalized gambling. The PGA Tour's senior vice president, Andy Levinson, gave his take on why gambling sponsorships at the PGA Tour is now allowed by stating,
PGA Tour relaxes gambling sponsorship regulations - SportsPro
The PGA Tour unveiled a new endorsement policy for members during a mandatory meeting on Tuesday at the Honda Classic that covers a dramatically changing sponsorship landscape.
Gambling sponsorship now allowed in new PGA Tour endorsement
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The PGA Tour unveiled a new endorsement policy for members during a mandatory meeting on Tuesday at the Honda Classic that covers a dramatically changing sponsorship landscape. The new policy covers endorsements deals players are allowed to make with gambling companies as well as additional regulations for sponsorship with companies that offer
Gambling sponsorship now allowed in new PGA Tour endorsement
Gambling sponsorship now allowed in new PGA Tour endorsement policy "I've personally felt the benefits of cbdMD's products," said Watson in a statement. "cbdMD is the safest on the
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PGA Tour relaxes gambling sponsorship regulations. Deals with casinos, fantasy sports firms and betting companies all now permitted. Posted: February 27 2019
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Gambling sponsorship now allowed in new PGA Tour endorsement
PGA Tour players welcomed the the new endorsement policy allowing potentially lucrative new opportunities with sponsorship deals from gambling companies.
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According to the PGA TOUR "Gambling companies can now be considered for Official Marketing Partners for all six tours overseen by the PGA Tour, and tournaments and players also can seek sponsored deals with such entities." The policy changes fall in line with the acceptance of sports betting spreading across the country this year. There are
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