SAN DIEGO Farmers Insurance announced on Tuesday at Torrey Pines a seven-year extension of the companys sponsorship of the Southern California PGA Tour event. This comes on the heels of Sony extending its sponsorship of the years first full-field event in Hawaii through 2022.Although these might seem to be relatively predictable moves, considering the drastic makeover of the Tour schedule that will begin with the 2018-19 season, it is a telling sign of the confidence corporations have in professional golf.Its a compliment to our players and the value that the sponsors are achieving, Tour commissioner Jay Monahan said. Monahan said that before 2014 there were no 10-year title sponsorship agreements in place. Now there are seven events sponsored for 10-years, and another five tournaments that have agreements in place of at least seven years.What it means is, it gives organizations like the Century Club [which hosts this weeks Farmers Insurance Open], when you have that level of stability on a long-term basis that allows you to invest in your product, to grow interest and to grow the impact of it, Monahan said. You experienced what this was like in 2010 or seen other tournaments that you dont know what the future is.S o to go out and sell and inspire a community and you cant state that we have a long-term agreement its more difficult.Events like this years Houston Open, Colonial in Fort Worth, Texas, and The National all currently dont have title sponsors although officials at Colonial are confident they can piece together a sponsorship package. But even that is encouraging to Monahan considering the uncertainty surrounding next seasons schedule, which will include the PGA Championship moving to May and The Players to March as well as a pre-Labor Day finish to the season.When you look back historically to any given year [the number of events needing sponsors] is lower than the typical average, Monahan said. As we start looking to a new schedule next year, you get excited about a great schedule with a great group of partners.
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Now, buoyed by the continued commitment of Nationwide and the PGA TOUR, we have the ability to secure an even brighter future for the Memorial Tournament, as well as the lives of the children and families we are able to impact." The 2016 Memorial Tournament is scheduled for May 30 - June 5 at Muirfield Village Golf Club.
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Jay Monahan buoyed by PGA Tour's sponsor agreements
The PGA Tour has a few events without sponsors, but long-term extensions from Farmers and Sony have the Tour on solid footing. Monahan buoyed by Tour's sponsor agreements. By Rex Hoggard.
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It's no secret that the PGA Tour is flush with cash. According to the most recent available tax filings in 2016, the circuit had total assets of $2.589 billion and is fresh off re-signing FedEx to a 10-year agreement to sponsor the season-long race, doubling the bonus pool from $35 million to $70
How Jay Monahan's PGA Tour is adapting to changing times
Inflatable stand up paddleboards brand Xterra Boards has announced a long-term sponsorship agreement with the Ironman triathlon series. Xterra Boards becomes the official stand up paddleboard for all North American Ironman and Ironman 70.3 events for five years from 2015 to 2020.
The Memorial Tournament and Nationwide Agree to Sponsorship
It will be buoyed by a new multiyear sponsorship agreement with Unity Bank and a livestream of the event. The 74th running of the annual Tour of Somerville, referred to as the "Kentucky Derby of
The Memorial Tournament and Nationwide agree to sponsorship
Now, buoyed by the continued commitment of Nationwide and the PGA TOUR, we have the ability to secure an even brighter future for the Memorial Tournament, as well as the lives of the children and families we are able to impact." The 2016 Memorial Tournament is scheduled for May 30 - June 5 at Muirfield Village Golf Club.
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Waste Management has extended its title sponsorship of the Phoenix Open through 2030. The new agreement was announced by PGA Tour commissioner Jay Monahan on Tuesday.
PGA Tour's Monahan: 'We're a new tour. We're a modern tour'
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Waste Management extends Phoenix Open sponsorship through 2030
Jay Monahan sometimes signs his emails "Keep attacking," so it's no surprise that the PGA Tour commissioner is guiding golf into a new era where golfers will approach the first tee with walk-up music and fans don't have to turn off their phones on the course. Monahan, who succeeded Tim
This year's Tour of Somerville first to feature livestream
Flush with cash, the PGA Tour has strengthened its title-sponsorship agreements under commissioner Jay Monahan. PGA Tour's title-sponsorship state stronger than ever | Golf Channel Skip to main
Tour's title-sponsorship state stronger than ever
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